Triathlon Show London | Exhibiting/Sponsorship
The Show has been postponed until 5 - 7 March 2021. Find Out More

Triathlon Show London

5-7 March 2021 | Excel London
Book Tickets Bike Show


Be part of the UK’s largest sports & fitness exhibition

Originally scheduled for 27 – 29 March, 2020, at ExCeL London, Triathlon Show: London and the co-locating London Bike Show, have now been postponed until 5 – 7 March, 2021 due to the Covid-19 pandemic. The events offer swimming, cycling, running and fitness brands, as well as non-industry sponsors looking to target individuals passionate about these sports, the opportunity to connect face-to-face with new and existing customers.

The events, which attract in excess of 20,000 attendees annually from across the UK, are supported by targeted marketing campaigns reaching millions of active individuals and families – giving brands the opportunity to position themselves at the forefront of these industries.

Not been to the Show before? Check out the 2019 highlights and read our review of everything you missed, here.

We have a range of packages available, ranging from exhibiting solutions for start-up companies, and space only exhibiting opportunities through to bespoke sponsorship packages which can be tailored to your businesses needs.

Please get in touch to find out more and to discuss your presence at the event.

View our Terms and Conditions.


“This was by far the best expo’ event we have ever attended. We measure our success on volume of quality visitors, not so much on bodies through the door – we are not selling head massagers here. The visitor demographic was perfect in so many ways and the show, I feel, met their needs across their swim, bike and run needs. We had a record show, record engagements and cannot wait to sign up for next year. Thank you Frazer and team – a job very, very well done.” Dean Jackson, Owner of HUUB Design

“Triathlon Show: London is a valuable experience for Mizuno. The quality of the show is excellent and provides a wide range of engaging activities, seminars and retail opportunities. Triathletes are hungry for knowledge and technical information and the show provides exactly that. Mizuno prides itself on it’s ‘unashamedly technical’ approach to making running shoes & apparel and the show is the perfect environment to communicate that philosophy directly to end consumers.” Graham Johnson, Marketing Manager, UK Sports, Mizuno Corporation

With thanks to our partners


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