Triathlon Show: London 2018
15:30 - 16:15 (Friday)
James is originally From Calgary, Alberta Canada. He grew up a wrestler and later in life grew to love endurance racing to escape the hectic routine of Corporate America. After losing everything in 2008 James turned to his newfound passion of triathlon racing and went on to break 2 world records within 3 years. In 2015 James accomplished the unthinkable despite everyone saying his end goal was impossible. He completed 50 ironman distance triathlons, in 50 days, in each of the 50 United States -- The 50-50-50. Many hours are set aside for training and racing efforts, however, James is a father and a husband first. James, his wife Sunny of 15 years, and 5 children live in Utah.
When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny). An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day. Even Lawrence’s coach didn’t think he could do it; he penciled in another event the day Lawrence was supposed to complete the challenge. But with the support of Sunny and their five children in tow, and with grassroots support conjured always at the last minute via Facebook, Lawrence accomplished exactly what he set out to do. Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the wonderful, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission, and winning two prior world records.
Lawrence holds two world records in the Guinness Book of World Records: one for completing 22 half-Ironmans in one year (2010) and one for completing 30 full Ironmans in one year (2012). In 2015, he set a record for completing 50 Ironman distances in 50 states in 50 days. Through social media and press, Lawrence was able to find fans in each state—anywhere from 3 to 500 people—to complete some of the Ironman alongside him, and supporters were invited to join him for the Iron Cowboy 5k (the last 3.1 miles of James’s marathon); for his last Ironman in his home state of Utah, more than 3,500 people showed up. Along the way, Lawrence survived tropical storms, internal bleeding, hypothermia, hyperthermia, dehydration, nerve damage, infected foot blisters, a blood-clot scare, extreme sleep deprivation (he only got four to five hours of sleep each night), and a bike crash!
Don't miss James' talk about the incredible achievement at the Show.
Sir Chris Hoy
Rhian & Ben Martin
Joanna Rowsell Shand
The UK’s largest triathlon show welcomes top swim, cycle, run, triathlon and nutrition brands, Get great deals, take advantage of top expert coaching. Also - keep an eye out for special guests!
Whether you’re on the lookout for a new bike, advice or some inspiration ahead of the 2019 season, it’s worth setting aside time to explore the London Bike Show, the UK’s largest cycling exhibition.