Triathlon Show: London 2018
In Association With
The Isklar Norseman Story - Building the Ultimate Triathlon on Planet Earth
10:45 - 11:30 (Sunday)
Back in 2002 it is rumoured that the Norseman founder Hårek Stranheim stated the following:
“I want to create a completely different race, make it a journey through the most beautiful nature of our country. Since Norway has almost no active triathletes, we need to create a race that first attracts German triathletes, who can let the Norwegians discover that they are missing out on a great opportunity to have fun.”
The course runs point-to-point – or fjord to peak: Starting at sea level, with a 4 meter drop off a ferry into the Hardangerfjord, crossing the starkly haunting Hardangervidda mountain plateau, finishing at the rocky peak of Gaustatoppen, at 1,850m above sea level and 220km away. Norseman is a long day’s journey through some of Norway’s most spectacular scenery. The total ascent is 5,000 meters. The water is cold, clean, and comes lightly salted. The weather can be anything from brilliantly beautiful to blasting blizzard, sometimes all in one day.
This is the triathlon where you may find yourself all alone on a small bike on top of a big mountain plateau. Getting the sense of being marooned in a vast landscape only suited for reindeer and hard rocks. Where there’s no one to who sees you, hears you or cheering you on. It’s just you, your bike and the will to make it to the finish line.
Norseman is a tribute to triathlon, were you bring your best friends and family to join the party. You bring them as your support. As your safe haven. You join together as a team, were your best friend is the one handing you the bottle that make you get up another accent.
Norseman may be the Ultimate Triathlon on Planet Earth
Dag Oliver has been general manager for Isklar Norseman Xtreme Triathlon since 2010. In addition to handling the day-to-day administration, he is the press liaison, sponsor director as well as web and social media editor.
His day job is with The Norwegian Olympic and Paralympic Committee and Confederation of Sports, where he works with digitalisation.
He is a Technical Official and Facilitator for ITU, a Mountaineering guide for the Norwegian Trekking Association and he runs his own small media and photography business, Relaxed Sports Photography.
Dag who used to be a triathlete, has never done Norseman himself, and plans to keep it that way. He lives in Oslo with his two-time Norseman finisher wife Marit, young Silje and little Henrik.
Meet Dag at the Show and learn more about this incredible event.
Sir Chris Hoy
Rhian & Ben Martin
Joanna Rowsell Shand
The UK’s largest triathlon show welcomes top swim, cycle, run, triathlon and nutrition brands, Get great deals, take advantage of top expert coaching. Also - keep an eye out for special guests!
Whether you’re on the lookout for a new bike, advice or some inspiration ahead of the 2019 season, it’s worth setting aside time to explore the London Bike Show, the UK’s largest cycling exhibition.
When you’ve explored everything else, take some time to browse the neighbouring The Telegraph Travel Show. You'll find information and the best deals on trips across the world, or here in the UK.