Triathlon Show

Book Tickets
February 23 - 25, 2018 ExCel London The UK's largest Triathlon Exhibition Suitable for all

Dag Oliver

Triathlon Show: London 2018

Dag Oliver

In Association With

HUUB

The Isklar Norseman Story - Building the Ultimate Triathlon on Planet Earth

Theatre:

Experts Stage

Day/Time:


10:45 - 11:30 (Sunday)

Biography:

Back in 2002 it is rumoured that the Norseman founder Hårek Stranheim stated the following: 

“I want to create a completely different race, make it a journey through the most beautiful nature of our country. Since Norway has almost no active triathletes, we need to create a race that first attracts German triathletes, who can let the Norwegians discover that they are missing out on a great opportunity to have fun.”

The course runs point-to-point – or fjord to peak: Starting at sea level, with a 4 meter drop off a ferry into the Hardangerfjord, crossing the starkly haunting Hardangervidda mountain plateau, finishing at the rocky peak of Gaustatoppen, at 1,850m above sea level and 220km away. Norseman is a long day’s journey through some of Norway’s most spectacular scenery. The total ascent is 5,000 meters. The water is cold, clean, and comes lightly salted. The weather can be anything from brilliantly beautiful to blasting blizzard, sometimes all in one day.  

This is the triathlon where you may find yourself all alone on a small bike on top of a big mountain plateau. Getting the sense of being marooned in a vast landscape only suited for reindeer and hard rocks. Where there’s no one to who sees you, hears you or cheering you on.  It’s just you, your bike and the will to make it to the finish line.

Norseman is a tribute to triathlon, were you bring your best friends and family to join the party. You bring them  as your support. As your safe haven. You join together as a team, were your best friend is the one handing you the bottle that make you get up another accent.

Norseman may be the Ultimate Triathlon on Planet Earth

Dag Oliver has been general manager for Isklar Norseman Xtreme Triathlon since 2010. In addition to handling the day-to-day administration, he is the press liaison, sponsor director as well as web and social media editor. 

His day job is with The Norwegian Olympic and Paralympic Committee and Confederation of Sports, where he works with digitalisation.

He is a Technical Official and Facilitator for ITU, a Mountaineering guide for the Norwegian Trekking Association and he runs his own small media and photography business, Relaxed Sports Photography.

Dag who used to be a triathlete, has never done Norseman himself, and plans to keep it that way. He lives in Oslo with his two-time Norseman finisher wife Marit, young Silje and little Henrik.

Meet Dag at the Show and learn more about this incredible event.

More Speakers

Chrissie Wellington

Chrissie Wellington

Sir Chris Hoy

Sir Chris Hoy

Mark Foster

Mark Foster

Tom Pidcock

Tom Pidcock

Joe Beer

Joe Beer

Luke Tyburski

Luke Tyburski

Martyn Brunt

Martyn Brunt

Mark Kleanthous

Mark Kleanthous

Andy Blow

Andy Blow

Paul Newsome

Paul Newsome

Keri-anne Payne

Keri-anne Payne

Nick Beer

Nick Beer

Michael Lemmel

Michael Lemmel

Jack Burnell

Jack Burnell

Rhian & Ben Martin

Rhian & Ben Martin

Amy Kilpin

Amy Kilpin

Joanna Rowsell Shand

Joanna Rowsell Shand

Sean Conway

Sean Conway

Lucy Gossage

Lucy Gossage

Rob Penn

Rob Penn

Sam Taylor

Sam Taylor

Philippa York

Philippa York

Lizzie Deignan

Lizzie Deignan

James Lawrence

James Lawrence

Barney Wainwright

Barney Wainwright

Dag Oliver

Dag Oliver

Ben Tulett

Ben Tulett

Adam Blythe

Adam Blythe

Helen Jenkins

Helen Jenkins

Sophie Faldo

Sophie Faldo

Louise Minchin

Louise Minchin

Join Us

1 Ticket // 3 Shows

The UK’s largest triathlon show welcomes top swim, cycle, run, triathlon and nutrition brands, Get great deals, take advantage of top expert coaching. Also - keep an eye out for special guests!

1 Ticket // 3 Shows

Whether you’re on the lookout for a new bike, advice or some inspiration ahead of the 2018 season, it’s worth setting aside time to explore the London Bike Show, the UK’s largest cycling exhibition.

1 Ticket // 3 Shows

When you’ve explored everything else, take some time to browse the neighbouring The Telegraph Travel Show. You'll find information and the best deals on trips across the world, or here in the UK.

1 Ticket // 3 Shows

Adult tickets just £16

Book Tickets View Prices

When? February 23-25, 2018

Where? ExCel, London

Get directions
Instagram