Triathlon Show: London

Be part of the UK’s largest Triathlon exhibition, taking place over four days in February 2018 at ExCeL, London. Looking to grow your awareness amongst triathletes? We’re helping to grow the sport and you should be a part of it. Taking place alongside The London Bike Show, The Telegraph Outdoor Adventure & Travel Show and the London International Dive Show – the Show offers the opportunity to reach further audiences as well as the core triathletes you’d find at other triathlon Shows.

There are exhibiting and sponsorship opportunities available to suit a range of budgets. The event offers exhibitors a fantastic opportunity to reach a high quality audience from London, the South-East and across the UK.

Key statistics

  • 50,271 visitors over 4 days
  • 64% male and 36% female
  • Dwell time of 4 hours and 31 minutes
  • Average age of 38
  • Average annual household income of £73,226
  • £240 average spend at the Show
  • 76% of visitors are considering or have made a purchase as a result of attending, andexpect to spend a further £718 as a result of attending the Show
  • 90% visitors were satisfied or very satisfied with the Show
  • 38% prefer a sprint distance triathlon, whilst 27% prefer Olympic distance and 21%
  • Visitors take part in an average of 3 triathlon events per year
  • 41% of visitors are novice triathletes, 52% intermediate and 7% expert


See what our 2015 guests and exhibitors had to say!

'2015 was the first year for IRONMAN to join the Triathlon Show, London, hosted at Excel. The Show provided us with great opportunity to present the brand, our events and spread the message of new initiatives to a broad audience of multisports athletes and affiliated organizations and partners.

The environment and timing provided optimal opportunity to connect directly with seasoned IRONMAN athletes, as well as health and fitness enthusiasts, looking to take up the challenge of triathlon.

Excellent organization and support for all participants at the show - from exhibitors, to inspiring athletes, demonstrations, learning opportunities and showcasing the lifestyle!'

Paula Newby-Fraser, IRONMAN

'The Triathlon show London was again a great opportunity to connect and talk with audiences old and new. The shows presentation and management created a great surrounding to showcase and retail.

A great event and a sealed event for the calendar of Huub.'

Dean Derby Jackson, Founder, HUUB

"This was the second year we have exhibited at the event and we were blown away by the response! We sponsored the Tri Experts Stage, which welcomed some stellar names and we were delighted with the additional brand awareness this offered.

Our stand was packed with quality visitors for four days and we're already looking forward to the 2016 Show."

Raphael Deinhart, Marketing Co-ordinator, High5 Sports Nutrition

“The London Triathlon show is more than a Tri show, it is a festival of sport, good organisation with thought out pre event promotion led to a successful show with good footfall”

Mike Martin, Sales and Marketing Manager, 2XU